My 16 years of fundraising experience has taught me many things the most important being that good fundraising is nothing more than storytelling (with an “ask.”) I have a story to tell about my organization and a prospective donor has a story to tell about their lives and concerns. My job is to create a new story that combines the two. Now we have a shared story – a story worth supporting. That is really all there is to it. Well OK, it is a bit more complicated but to me storytelling is the essence of good fundraising.
A few years ago I was asked to write a statement that described my personal style. So I threw caution and modesty to the wind and I wrote this …
I am involved in the Association of Fundraising Professional New York and I serve on their Professional Development Committee and have taught or moderated several programs for them. I will teach in NYU's Fundraising Certificate Summer Intensive again this year.
The other great thing about the "storytelling" aspect of fundraising is that each story is a tale of adventure. I would love to share some of these tales or create some new stories with you